What is Social Media Marketing?

Social media marketing describes the process of directing traffic and attention to your brand or business through various social media sites. The term “social media” itself is an umbrella term that refers to websites or software that provide different social actions and encourage community involvement. Here’s an example, Instagram is a site designed so that users can share images that they feel represent their business and brand voice. Similarly, Twitter is a social site that lets people share short messages or updates with their followers.

Now, if you’re thinking about what this has to do with your business then we’ll tell you that if your business is not yet following a social media strategy then it’s time to implement one. Last year there were over three billion active social media users across all platforms? That’s three billion potential opportunities for you to make a lasting first impression! Customers are engaging with brands online more than ever and are buying based on how the brand represents themselves and what others are saying about them.

Social Media networks work to connect people across the globe so when a customer makes a purchase or reviews a product or experience they had with your company this message is elevated to their platforms and projected to their social media networks, thus expanding your brand’s position and reach to all of their followers. You see, the long and the short of it is that the days of cold calls and what we call “interruptive marketing” are long gone. Consumers are savvier and informed than they’ve ever been. They have an unlimited amount of information at their fingertips.

social media marketing

When it comes to social media marketing, here are three ways to take control and help your business stand out.

  • Establish who your marketing is and establish brand personas for these customers so you can create content they are already looking for.
  • Remain consistent across all your social media platforms. From your website to emails to your Facebook profile, there should be an easily recognizable theme and brand voice
  • Create content for the end user, not for search engines. Creating high quality, relevant content that people engage with and find value from will be the difference between your content going viral or taking a nosedive.

If you’re stuck or even unsure where to start, get in touch. We’ll be happy to help you with figuring out your strategy.