Social media marketing describes the process of directing traffic and attention to your brand or business through various social media sites. The term “social media” itself is an umbrella term that refers to websites or software that provide different social actions and encourage community involvement. Here’s an example, Instagram is a site designed so that users can share images that they feel represent their business and brand voice. Similarly, Twitter is a social site that lets people share short messages or updates with their followers.
When it comes to social media marketing, here are three ways to take control and help your business stand out.
- Establish who your marketing is and establish brand personas for these customers so you can create content they are already looking for.
- Remain consistent across all your social media platforms. From your website to emails to your Facebook profile, there should be an easily recognizable theme and brand voice
- Create content for the end user, not for search engines. Creating high quality, relevant content that people engage with and find value from will be the difference between your content going viral or taking a nosedive.
If you’re stuck or even unsure where to start, get in touch. We’ll be happy to help you with figuring out your strategy.