By now, you’ve likely learned all there is about why you should advertise using Facebook Ads and the types of Facebook Ads that you can choose from, as well as, who to target your ads to. Now it’s time to learn how to actually create an ad in the Ads Manager. To create an ad you have to go through 3 different levels – the campaign level, the ad set level, and the ad level which I will go into further detail below. So, sit back, get comfortable and get ready to learn!  

Level 1 – Campaign Level

As I mentioned in “3 Things You Need To Know To Get Started With Facebook Ads” you should have a goal in mind before you before you start planning your Facebook ads. With your goal in mind, you need to choose from the 11 marketing objectives I’ve listed below:

  1. Brand awareness
  2. Reach
  3. Traffic
  4. Engagement
  5. App installs
  6. Video views
  7. Lead generation
  8. Messages
  9. Conversions
  10. Catalog sales
  11. Store visits

Once you’ve chosen your marketing objective, your Campaign Name will be your objective. In this example, I selected objective #3 Traffic, therefore, my Campaign name will be Traffic just to keep things simple. Of course, you can edit the Campaign Name as you see fit as you can see in the screenshot below.

Facebook Campaign Objective Page

(The default Campaign name is the marketing objective you’ve chosen)

One more thing to note in the screenshot is that you can edit your ad spending budget at the “Campaign” level. 

When you’re ready to proceed, click on the the blue Set up ad account button and you will be directed to the next page where you can set up your Ad account:

Facebook Ad Account Page

(Set up your ad account in the Facebook Ads Manager)

Thankfully, setting up your ad account is very straightforward. First off, select your country from the dropdown menu, then your currency, and lastly, your time zone. Once done, click Continue. Now you’re ready to go to the second level.

Level 2 – Ad Set Level

In the Ad Set level, the options that will appear will depend on your chosen objective. If you want, you can always go back to the Campaign level and change the objective so you can see the different options. But the three options that are present in the Ad Set level of ALL campaigns are the following:

  • Audience
  • Placements
  • Budget & schedule

As a reminder, for this example I am using Traffic as my campaign objective. These are the options available for Traffic campaigns at the Ad Set level:

Facebook Ad Options

(The options available at the Ad Set level for Traffic campaigns)

At this point, you should fill out the different sections with information relevant to your specific campaign. If you’re using a Traffic campaign like I’m doing in this example, here’s more information on the different settings you need to define at the Ad Set level:

  • Traffic – choose whether you want people to go to your website, your app, or to send you a message on Messenger.
  • Offer – if you’re running a promotion in your business, you can create an offer that people can save and receive reminders about.
  • Audience – this is where you define who you want  your ads shown to. You can either create a new audience, use a saved audience, or create a custom audience composed of people who have interacted with your business either online or offline.
  • Placements – you can choose to have Facebook decide the placements automatically or choose yourself manually. I recommend you choose manual placements so you can decide whether you want to show your ads on desktop, mobile, right column, Instagram, Audience Network, or Messenger – depending on where your audience spends most of their time. Choosing manual placement essentially gives you control over your ads.
  • Budget and schedule – in this section, you can decide whether you want to use a daily budget or a lifetime budget. Facebook will give you an estimate of your total weekly spend.

 Level 3 – Ad Level

The options you see at the Ad level will depend on your Campaign objective. For example, if you chose Brand Awareness as your objective, you will see different options at the Ad Level than you would if you chose Conversions. 

In this case, since I chose Traffic as our ad objective, these are the options available at the Ad level:

Facebook Ad Options

 (The options available at the Ad level for Traffic campaigns)

At the Ad level for Traffic campaigns, you will need to specify the following details:

  • Identity – choose your Facebook page or Instagram account.  
  • Format – choose how you want your ad to look. As you can see in the screenshot, you can choose from Carousel, Single Image, Single Video, Slideshow or Collection ad formats. If you chose mobile placements at the Ad Set level, you could even add a full-screen landing page for your ad for a more immersive experience for those who engaged with your ad.
  • Links – this is where you write down the text, images or videos for your ad. You can also view your ad preview at this stage so you can see what your ad looks like based on the placements you chose at the Ad Set level. 

You can play around with the different settings until you’re happy with how your ad looks, and when you’re ready to publish, hit the green Confirm button.  

Final Step To Creating Facebook Ad

(Click Confirm when you’re ready to place your order)

And that’s it! Once you’ve followed all these steps your ad is ready to go – simple as that!

If you want any further information that can help you get ready to start creating impactful Facebook Ads that will get noticed by your target audience, go ahead and book a free strategy call with us today! 

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