In this episode, we break down some of the tips and tactics that you can use for your next online sale. We had originally created this post to help shop owners optimize their social media pages and posts for Black Friday and Cyber Monday but here's the truth, these tips can (and should be)
We’re talking marketing optimization. More specifically, how your business can benefit from using SEO, Paid search and Facebook remarketing within your strategy to generate leads and increase traffic to your web stores, blogs, landing pages, etc. Andrew McBurney is the owner of McBurney Marketing, a niche specific SEO and paid ads service. Andrew has
We sat down and spoke with the Marketing Director of The Oshawa Centre, a 1.25 million sq. foot facility about their various marketing campaigns. More specifically, their most recent influencer marketing campaign and what they did to leverage influencers to increase sales and traffic to the mall. Charly Wellings-Gray works for a company called Ivanhoe Cambridge
Instagram released a pretty in-depth look at their algorithm and how it works. There has been lots of speculation behind the social network's practices and they have given us a behind-the-scenes look at how it actually works so that you can reach more people!
What is IGTV? IGTV is Instagrams brand new long-form video platform. In an effort to further compete with YouTube and Snapchat, Instagram released the platform to give creators and filmmakers a new safe haven to share their content. What makes it different? Anyone can use it! Personal, as well as business accounts, can use
What do web designers know about social media anyway? Our guest, Kyle Dutka, owner and co-founder of Pb+j has something to say about that. Listen to hear how this digital marketing and web design agency is using social media to move the needle within their social media strategy. Kyle also co-owns the sub-brand, KingxPortland,
Which marketing strategy is best for your business? Is inbound marketing for you? With so many channels to choose from and tests to run to determine which works best we thought we'd help you by outlining the benefits of adopting an Inbound marketing approach vs. the traditional outbound efforts many businesses still use today.
You’re busy working that 12 hour ‘life of an entrepreneur’ shift (because contrary to what they told you managing a business is hard work), barely have enough time to develop relevant content, competitor social media channels, on the other hand, are bustling with loads of content and you’re just sitting, phone in hand and
Is social media getting the better of you? Are you going out of your mind trying to manage your businesses social media platforms? We've put together a list of the Top 15 Social Media Apps You Need to Know About! HootSuite Evernote Hubspot MeetEdgar Adobe Photoshop TouchRetouch Adobe Premier Clip Quik Clips IFTTT TweetDeck Buffer
Far from its humble beginnings, when it was just a platform to connect with friends and family, social media has now evolved into a vibrant hub with limitless possibilities – possibilities that when exploited could yield potentially disruptive results. Just ask BT, in 2015, on the backdrop of an improved social media customer service
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