The customer buying journey has changed drastically over the years. Here's why it should matter to you and your business and how you can benefit from the many changes. The Inbound Methodology And The Customer Buying Journey The Inbound methodology has been adopted by companies all over the world to successfully grow their businesses. I
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These days it seems there are new marketing terms and lingo popping up everywhere. From UGC to Influencer Marketing and everything in between—I’m here to help cut through all the noise and focus on one specific marketing methodology that is changing our industry as a whole. Inbound Marketing. If you’re reading this blog, it’s safe
Custom Audiences. What are they, how do you create them and why you should be using them for your next ad campaign. Today you'll learn how to identify custom audiences and lookalike audiences and how you can target these two groups to gain maximum exposure on Facebook. Let's get started with what custom audiences and
By now, you’ve likely learned all the reasons why using Facebook Ads is imperative if you want your business to stand out among your competitors and are ready to start using these types of ads to effectively promote your business. In this post, I will walk you through all the things you need to know
In a world where social media platforms seem to be pushing business content to consumers, Facebook is trying to change that with one of their latest algorithm updates. Instead of highlighting content from businesses the new algorithm highlights content from users’ family and friends. The reason behind this change is because Facebook considers the interactions
If you’re like me, I bet the first thing you do when you wake up is pick up your phone and scroll through your favourite social media app. I mean, how can you not when there’s SO much that could have gone down in the 8 or so hours you were asleep. Personally, I like
As every marketer knows, content is king! But, what happens when you can’t come up with new content ideas to help you engage with your customers? In a time where content is constantly flooding everyone’s feeds and inboxes, you can’t afford to fall behind in creating content that your customers will notice and love. So,
It’s no secret that in order to stand out, businesses nowadays need to have a strong social media presence. Consumers are constantly bombarded with online content and staying top of mind is imperative - but also hard. To help your business capture the attention of your target audience, I’ve put together a list of the
With more than 610 million users in over 200 countries and territories worldwide, there’s no denying that LinkedIn is THE place to be if you’re a professional or business. That said, getting started on creating a Company Page can be intimidating and confusing. That’s why I’ve put together 5 steps to help you create the
Your Best Guide For Social Media Image Sizes Writing the perfect post can be tough. And, like every social media manager, you want your content to be recognized and shared with as many people as possible. In addition to writing the best content it’s also imperative to choose the right image to make sure your