It’s no secret that in order to stand out, businesses nowadays need to have a strong social media presence. Consumers are constantly bombarded with online content and staying top of mind is imperative – but also hard. To help your business capture the attention of your target audience, I’ve put together a list of the top 5 social media management apps every social media manager should consider when putting together their toolbox.
These apps can help with key tasks like creating the perfect post, easily storing and sharing images, scheduling your posts at the right time to achieve maximum exposure to your social audience, successfully handle multiple social media accounts and finally, creating comprehensive campaigns you can track and analyze to identify your ROI. Read on to learn about the tools that can make reaching your social media goals achievable!
As every social media manager knows, creating a quality post that will stand out is no easy task. The Hemingway App can help with that! This app is the perfect tool to help you improve your writing skills so your posts stand out for the right reasons. This user-friendly tool allows you to write or paste existing copy in the app and it automatically detects and highlights grammatical errors, the use of passive voice in your writing, sentences that are “hard” and “very hard” to read, instances where a simpler phrase can be used, and more. Given the amount of writing you have to do as a social media manager, this app is a must-have!
As the saying goes, “a picture is worth a thousand words” so adding images to your social media posts is a given. Finding and/or creating the perfect image for a post can be tough so the last thing any social media manager wants to do is have to deal with a complicated image storing system or worse, not being able to easily access the image they need, when they need it. Enter Dropbox, the solution to both of those problems. Dropbox allows you to store images in one file (or more) and access them from any device, at any time. Another great thing about using Dropbox to store images is that you can also store large video files which you can quickly share with other people without having to wait for a large file transfer.
New to social media management? Check out Buffer, an easy-to-use social media management tool. Buffer allows you to easily set up social media accounts and add up to 25 team members to your account and even give them various access levels such as full posting access and approval required access. Similar to other apps, Buffer offers a great user experience, makes helpful tips accessible at all times and also, posts your content at the best possible times throughout the day to ensure maximum exposure to your target audience. That said, it should come as no surprise this app is used by popular companies such as The Seattle Times, Campaign Monitor, Business Insider and Fortune Magazine.
If you’re looking for a tool that will let you easily handle multiple accounts, then Hootsuite is the tool for you! With a comprehensive website extension and mobile app, and the ability to access content stored in your preferred cloud file service, Hootsuite allows you to stay on top of everything all with the click – or press – of a button from anywhere. In addition to being able to save time by scheduling your social posts across all your social accounts, Hootsuite allows you to measure the impact of your social media campaigns and share the statistics through visually appealing reports. Furthermore, HootSuite does a great job of offering helpful tips on how to use the app so you never feel lost.
When it comes to Marketing Automation Systems, HubSpot is widely known as being one of the best ones – and with good reason! The HubSpot app allows you to create and schedule posts for all popular social media platforms such as Twitter, Facebook and Instagram, create a content calendar which gives you a monthly view of all the scheduled posts, monitor brand mentions and relevant conversations, and also, track and analyze the ROI of the social media efforts. In addition, for more advanced social media managers, HubSpot allows you to create campaigns where you can link social media posts with other digital marketing assets such as emails and webpages which enables you to obtain more comprehensive traffic and conversion analytics for an even more accurate understanding of how your efforts are paying off.
I hope you find these apps useful!
As always, if you need any help with your social media strategy, be sure to reach out!